Credit Cards Reloaded: Designing Trust, Experience & Stickiness

At Bharat Fintech Summit, industry leaders explore how the next generation of credit cards is being redesigned around trust, personalization, and long-term customer engagement going far beyond traditional cashback models.

The discussion focuses on redefining customer value through contextual rewards, seamless UX, and data-driven personalization. The panel also examines how collaboration between banks, card networks, and fintechs can elevate cardholder experience, strengthen trust, and build lasting emotional loyalty in an increasingly competitive market.

  • Moving beyond cashback to contextual benefits
  • UX & personalization as drivers of loyalty
  • Bank–network–fintech collaboration models
  • Designing sticky, trust-led credit ecosystems

Speaker

Avinash Godkhindi, MD & CEO, Zaggle | Speaker at Bharat Fintech Summit

Avinash Godkhindi

MD & CEO

Zaggle

Deeksha Kaushal

Deeksha Kaushal

VP, Head - Strategy & Business Transformation, India & South Asia

Visa

Aditya Harkauli, Head of Digital Banking, Unity Small Finance Bank | Speaker at Bharat Fintech Summit (BFS)

Aditya Harkauli

Chief Business Officer: Head of Digital Banking

Unity Small Finance Bank

Vikrant Kulkarni, Principal Consultant, The Digital Fifth | Speaker at Bharat Fintech Summit

Vikrant Kulkarni

Director

The Digital Fifth
Moderator

Recent Videos

BFS 2026 Videos